Carlitos Gardel
Restaurant Identity
Carlitos Gardel offers the finest Argentine cuisine and hospitality at their intimate location on Melrose Avenue. Our rebrand celebrates the authenticity and beauty of the culture of Buenos Aires while igniting emotional associations with Carlitos Gardel, celebrated as a symbol of the golden age of Argentina in the 1920s.
Carlitos Gardel represents the ‘spirit of tango’ and is celebrated as a symbol of Argentina's golden 1920s.
The color palette draws influence from various travel ephemera and is authentic to the land of Buenos Aires.
“The art of cooking is the most precious dance.”
A nod to the 1920s golden age of Argentina, the typography is both sophisticated and whimsical in character.
“Intricate preparations authentic
to the land of Buenos Aires.”
