Lexus “Zero Light” Film
Showcasing the immediate and often visceral connection between driver and automobile, we created this short film to launch the evocative Lexus RC F high-performance coupe.
Some vehicles capture your imagination more than others. To celebrate the launch of the evocative Lexus RC F, we partnered with photographer Nicholas Maggio to create this video.
Though it began as a proof of concept, the final asset was used across all social channels and was featured prominently on the lexus.com homepage.
Stills
