Art of the Launch
Championing the power of ideas, we created a self-promotion piece for Team One Advertising featuring our guiding principles and insights from client case studies.
A Launch is more than an introduction. It’s a foundation built from strategy, intuition, expertise and craft. One that determines the fate of brands in an unbelievably complex marketplace. Today, our ideas are more than messages, and our audience is there to be talked with, not advertised to. This insight was the basis for a little book of principles based on client case studies that we called Art of the Launch.