FabFitFun

Inspiring people to cultivate their passions and discover new ones, we developed a case study brand identity and messaging for a subscription box company that curates meaningful objects, experiences and content with rich backstories.

FabFitFun is a subscription box company that inspires people to lead happier, healthier lives through unique products and brands. They specialize in helping people cultivate their passions and discover new ones. Unlike their competitors, they curate meaningful objects, experiences and content with rich backstories.  

We helped transform FabFitFun from a subscription company to a lifestyle company by giving them a unique identity and an ownable tagline, “Find your you.” This strategic exercise gave the brand a voice that was witty, positive and approachable. Every brand element laddered up to the core belief of stepping outside your box and learning about the world and yourself. The logo, for instance, captures the central vision of unboxing. It creates a figurative space for the brand, and its consumers, to fill in the blank and continue the story.