JW Marriott Brand Book

Immersing the reader in the ethos that guides every aspect of this global brand, we designed a book for JW Marriott, the flagship of Marriott properties and a world leader in luxury hotels and resorts.

Indulgence without excess. Elegance without pretense. This is JW Marriott. While they’re one of the world’s biggest luxury hotel chains, they pay incredible attention to the smallest details. For them, even the most mundane tasks are not work, but works of art.

To capture the ethos of this global leader in hospitality, we created a brand book that immerses people in more than just their guidelines, but also in their company culture. Through mindful design and a “less is more” mentality, we created an aesthetic that uses the real estate of each page purposefully and minimizes clutter. As a result, the book educates potential partners about the brand in the most effective way possible: by allowing them to experience it.