Lexus Model Brochures

Punctuating images of captivating vehicles with the compelling stories behind them, we developed printed brochures for every Lexus model.

The death of print has been predicted for years. You’d think this would be particularly true when it comes to automotive brochures because of the robust product presentations available online from manufacturer's websites. Contrary to that, through research we’ve found a few surprising things to be true. One is that for some customers, particularly for the Lexus brand, where buyers for some of the models skew older, there is more comfort and familiarity with print. The other thing is that we found that as an artifact, a print brochure has great value as a social gesture between Sales Associates and customers.

Finally, any printed piece of communication is seen as a manifestation of the brand itself. To that end, we go to great lengths to design brochures that reflect the confidence, honesty and elevated nature of Lexus. In this case through the use of large imagery, limited copy and extensive use of white space, the final product was seen by focus groups as more closely related to art books than conventional automotive brochures.